Kids Grow, Clothes Go!
Outgrown is the easiest way for parents to buy and sell outgrown baby clothes. No more clutter, no more waste—just a simple, sustainable way to give pre-loved items a new home. Join a community that makes parenting more affordable and eco-friendly.
Outgrown
Role: UX/UI Designer, Researcher and Graphic Designer
Date: October 2024
What did I learn?
Niche-Specific UX Matters – General resale platforms aren’t optimized for baby clothes. Parents need a simpler, faster way to list and buy items, so a streamlined flow is essential.
Categorization & Search Need to Be Intuitive – Baby clothing sizes change rapidly, so smart filtering (age, size, season) makes finding items effortless.
Sustainability is a Major Selling Point – Many parents want an eco-friendly way to reuse clothes, making it a strong marketing angle for the app.
What was the problem?
Parents often struggle with managing outgrown baby clothes. They accumulate quickly, leading to clutter, and traditional resale platforms (like Facebook Marketplace or Vinted) aren’t optimized for baby clothing, making the selling process time-consuming and inefficient.
What was the goal?
To create an easy-to-use platform where parents can quickly list, buy, and sell outgrown baby clothes with a streamlined experience tailored specifically for baby items. The app should make the process fast, hassle-free, and organized, helping parents save money while promoting sustainability.
Who’s the target?
Age: 25-40 years old
Gender: Primarily female, but includes both genders
Location: Primarily urban areas in developed countries, but can extend to families in suburban and rural areas
Education & Income Level: Middle to high-income households, educated, tech-savvy, and interested in sustainable living.
Values: Sustainability, saving money, convenience, and creating a circular economy
Who’s our competitor?
ThredUp
Poshmark
Facebook Marketplace
Depop
Kidizen
What are the pain points?
Limited time and effort for parents to hunt for or sell outgrown clothes
Uncertainty about the condition or quality of second-hand clothes online
Lack of trust in online transactions
Difficulty in managing listings and tracking sold items
Contact me.
flis.wiktoria.olimpia@gmail.com
+48 797 341 669