Swipe with Purpose, Match for Life.

VOW is a dating app designed for those who are serious about love and commitment. No casual flings, no mixed signals—just intentional connections with like-minded individuals looking for a future together. Join a community where values matter, and matches are made for the long run

Three smartphones displaying a dating app interface called "Vow." The left phone shows a list of conversations with various people. The middle phone displays the app's pink sign-in screen with options to sign in or register. The right phone shows a p

Two smartphones displaying a dating app interface with profiles of women, including photos, names, and icons for navigation and actions, set against a pink background.

Three smartphones display the Vow dating app interface. The left and right phones show user profiles, while the center phone displays the app's login screen. The background is a soft pink tone.

Three smartphones displaying a dating app interface with profiles of three women named Sophie, Julia, and Alex on a pink background.

App interface showing six male profiles with names and ages, including Tom (31), Ron (33), Alex (34), and Mike (36), on a dating platform titled 'Find your Hubby'.

Mobile app screen with a pink background displaying the text 'IT'S A YES!' above an image of an engagement ring, with a chat input box and a send button at the bottom.

Close-up of a woman with curly hair and glasses, using a dating app interface, with buttons for liking, disliking, and messaging. Text displays the name "Sophie" and age "29."

Mobile app sign-in and registration screen for "Vow" with slogan "because forever starts here" on pink background.

VOW

Role: UX/UI Designer

Date: March 2024

What was the problem?

In the current online dating landscape, individuals seeking serious, marriage-oriented relationships struggle to find compatible partners. Mainstream dating platforms prioritize casual connections, leading to frustration, wasted time, and emotional fatigue for users with long-term intentions. The absence of a dedicated platform exclusively for commitment-focused individuals creates a gap in the market.

What was the goal?

To design and develop a dating app tailored specifically for individuals seeking marriage and long-term commitment. The objective was to create a high-quality, intentional dating experience by eliminating casual relationships and fostering meaningful connections through a curated, values-driven matchmaking system.

Who’s the target?

Men and women aged 25-45 who are actively seeking marriage or a serious, long-term relationship.

Professionals, entrepreneurs, and individuals with established careers who value commitment over casual dating.
Those who prioritize shared values, religious beliefs, and long-term compatibility in a relationship.

Who’s our competitor?

Tinder, Bumble, Hinge – While these apps offer a broad spectrum of dating intentions, they lack robust filtering mechanisms for commitment-focused users.
The League, Raya – Exclusivity is a core element, but their focus is on status rather than fostering long-term, value-based connections.

What are the pain points?

Mismatch in Intentions – Existing platforms fail to distinguish between users seeking serious relationships and those pursuing casual connections.
Inefficient Match Filtering – Users often invest time in conversations that do not align with their relationship goals, leading to fatigue and disappointment.
Trust & Authenticity Concerns – Fake profiles, ghosting, and a lack of user verification undermine confidence in online dating platforms.

What did I learn?

Screening Enhances User Experience – A more selective onboarding process reduces user churn and fosters a higher-quality dating pool.
Balancing Exclusivity & Accessibility – While exclusivity enhances quality, overly restrictive entry barriers can deter potential users.
Trust & Transparency Drive Engagement – Features like video bios, value-based questionnaires, and identity verification increase authenticity and reduce ghosting.